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Logo for The Portal Coalition

Visual identity creation for a new environmental nonprofit from the San Francisco Bay Area.




The Portal Coalition


Graphic Design
Creative Direction

01 Problem

An environmental nonprofit founder came to me asking me to create a brand identity that felt strong, futuristic, and unique. The name for the organization was already set, and it's a name that had some competitors.

02 Approach

The client and I worked closely together to fine-tune the brand and bring out its most dramatic side, in order to differentiate it from competitors and make it more memorable.

03 Solution

Using a combination of mood boards, market research, and brand personality matrices, we were able to arrive firstly at fonts that fit the bill, and secondly at a visual logo mark that tied closely to the name.


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