Logo for The Portal Coalition
Visual identity creation for a new environmental nonprofit from the San Francisco Bay Area.
Date
2020
Client
The Portal Coalition
Category
Branding
Graphic Design
Creative Direction
![](https://olyak.com/wp-content/uploads/2023/11/logo-mockup-of-a-letterhead-leaning-on-a-step-1690-el.png)
01 Problem
An environmental nonprofit founder came to me asking me to create a brand identity that felt strong, futuristic, and unique. The name for the organization was already set, and it's a name that had some competitors.
02 Approach
The client and I worked closely together to fine-tune the brand and bring out its most dramatic side, in order to differentiate it from competitors and make it more memorable.
03 Solution
Using a combination of mood boards, market research, and brand personality matrices, we were able to arrive firstly at fonts that fit the bill, and secondly at a visual logo mark that tied closely to the name.
![](https://olyak.com/wp-content/uploads/2021/02/274-scaled.jpg)
![](https://olyak.com/wp-content/uploads/2023/11/pc-logo-3@4x.png)
![](https://olyak.com/wp-content/uploads/2023/11/pc-logo-4@4x.png)
![](https://olyak.com/wp-content/uploads/2023/11/pc-logo-1@4x.png)
![](https://staging.liquid-themes.com/portfolio-import/wp-content/uploads/2018/08/iPhone-Dark@2x-3.png)
Outcome
Beyond simplifying the legal vetting process for nutritional information, the app aimed to preserve the integrity of packaging designs across numerous creative iterations. Its impact extended beyond mere compliance; it became a catalyst for fostering trust between businesses and consumers, reinforcing the importance of accurate nutrition labels in the American food industry.