UX

Princeton Election Consortium

Status: Launching soon

Client: Princeton University

Agency: GoodFolk

Role: Creative director and designer (primary)

Team: 2 supporting UX/UI designers

In light of the upcoming election cycle, our team was tasked with updating the PEC website with a more credible aesthetic, a simpler user flow and streamlined informational architecture. Over the course of 3-4 months of part-time work, my team and I were able to find common visual ground with each other and with the client, creating not only a fully custom interface, but also using the project to modestly evolve the branding, as well.

Proof

Proof is an app targeted toward visual designers and project managers who work in the food packaging industry. Its mission is to both streamline the legal vetting process for nutritional information, as well as help ensure that packaging mocks stay true to said information after any number of creative iterations.

In addition to creative direction, my contributions included helping design a completely custom hi-fi user interface, pairing with a supporting designer to scale it up, and creating a range of novel interactions to meet the needs established by our UX research lead.

As the app was being developed fully from scratch, I worked closely with the client and with my teammates to maintain a consistent vision, pace the project and brainstorm both MVP and future functionality with the client.

DigiChina

Status: Active

Client: Stanford University

Agency: GoodFolk

Role: Creative director and designer (primary)

Team: 2 supporting UI designers

My team and I were given the opportunity to develop a fresh brand identity and website design for Digichina, a Stanford research organization. Not only that, but we had to ensure our designs were Chinese-translation-friendly, too. The results: a Mondrian-inspired grid system, with a color palette that nods to the two universities spearheading research for the organization.

Glassdoor

Employer Experience

While serving as senior UX designer for Glassdoor’s B2B site, I firstly redesigned the navigation, drastically increasing traffic to targeted sales pages and halving misdirected customer-service calls.

I also developed several iterations of the homepage and user signup flow, leveraging a/b testing and marketing research to optimize each evolution thereof.

The results? A 14% increase in CVR for account signups, a 54% increase in traffic, and doubled leads YoY through this and other targeted website updates.

Investing app

Aimed at helping women learn to invest, the shown app was designed mobile-first, and leveraged a range of data visualizations to help users better understand finance.

Robert A. M. Stern Architects

Status: Active

Client: RAMSA

Agency: GoodFolk

Role: Creative director and designer

Team: 2 supporting UX/UI designers

My team and I were given the exciting opportunity to serve as RAMSA’s go-to design partners over the course of two years. We were tasked with redesigning the global navigation, project page and Storyboard sections of the site, in addition to developing advanced search functionality (pictured) whose engineering execution is still in the works.

Real Science 4 Kids

By Gravitas

Fitness app

Greenwave

Design for Freedom

By Grace Farms Foundation

Grace Farms Foundation comprises Design for Freedom, gracefarms.com and Grace Farms Foods — all of which I’ve had the pleasure to work on over the course of my time working as GoodFolk’s creative director.

Design for Freedom is a movement aiming to eliminate human trafficking from the worlds of construction and architecture. We were tasked with developing a brand-new website for DFF, entirely from scratch, while pushing the boundaries of the brand’s existing visual language through photography, typography, storytelling and layout.

Guns ‘N Roses

For Ticketmaster

Status: Partially retired

Current version of website still uses my navigation and UI design, though the hero area interaction has been updated since the tour ended.

Client: Independent contractor for Ticketmaster

Role: UX/UI designer, solo project owner

Agency: Olya K Design

Center for Justice and Accountability