CLIENT TYPE: Nonprofit, Entertainment
AGENCY: IA Collaborative
ROLE: Senior Graphic Designer
DURATION: 2 months
Brand collateral for the Kennedy Center for Performing Arts
Expressing, extending and experimenting with the venue’s new visual identity
Designed posters to demonstrate execution of brand visual identity. Also created the rules around calls to action on such posters, and typographic hierarchies for all scales of such promotional materials.
OVERVIEW
After the team at IA Collaborative redesigned The Kennedy Center’s logo, I was brought aboard to help extend the brand expression across a broad range print and digital touch points. Serving the Graphic Design Director, I not only created a wide range of defining brand visual assets, but also refined several iterations of the master and sub-brand logos, and both designed and defined several core sections of the brand guidebook.
ROLES
Served as a late-stage-pinch-hitting senior graphic designer, under guidance of graphic design director who developed original brand. Worked on:
- official TKC and TKC Honors show ticket templates
- refining typographic hierarchy for digital and web
- creating extensions of the master logo and affiliate logos
- magazine, brochure, and news ad design
- digital display ads
- posters and flyers
- HTML emails
- video title sequence animation
GOALS
- to expand upon the design director’s vision for the logo while creating rules for its future use
- to develop brand-centric visual systems and templates for The Kennedy Center’s internal team to use