The app you see on this page has three purposes:
- to educate potential ocean farmers on the ins and outs of farming regulation and physical farm set up, helping manage their expectations and prepare them through a series of online workshops
- to support interested users in setting up their ocean farms, managing their budgets and mitigating the intensity of the bureaucracy involved
- leveraging UX, UI and data visualization to make ocean farming more technologically, logistically and intellectually accessible to the most fitting audience
Build from scratch with a huge baseline set of features, GreenWave was a large project tackled by every member of GoodFolk’s creative team at some point. As the project’s creative director, I ensured our design deliverables were not only pixel-perfect and part of a larger visual design system, but also scalable, allowing the system to be easily evolved once the branding was finally updated.
In addition to doing my usual go-to tasks of securing the universal navigation, ensuring the UX and UI were client-ready, and helping negotiate the style guide and visual direction between the design team and client, I also personally conducted a series of user interviews in collaboration with the GreenWave team and developed the wholly custom analysis you see below.