CLIENT: Glassdoor Hackathon
CLIENT TYPE: Commercial, B2B
PROJECT TYPE: Mobile-native React-based app
DURATION: 1.5 days, completed November 2016
ROLE: Lead UX/UI designer
Mobile App for Glassdoor Employers
In order to experiment with new avenues of providing customers value through design, my team and I worked to design and develop a React-based mobile-native app for Glassdoor’s employers. The app was created in under two days during the November 2016 Hackathon. I oversaw all design, including branding, UI, UX and conceptualization of AI functionality integration, as part of the project pitch. The primary goal of the project was to bring a desktop-exclusive experience to users’ pockets, easing the monitoring of company reputation, employer brand, recruiting efforts, and more.
The original Glassdoor Employer center, a desktop-exclusive, non-responsive web app
Roles & responsibilities
- Full-fidelity UI design using Material Design principles
- Translating desktop web app experience to native mobile
- Conceptualizing integration of AI functionality integration to enhance help center and sales experiences
Features
- Employers/employer account managers receive push notifications of changes to their company’s ratings, CEO approval ratings, new reviews, and selected competitor updates
- A combination of AI and live associates assist customers with sales and help queries
- A newsfeed incorporates updates from the employer’s account, competitors, followed companies and Glassdoor’s sales team
- In-app company update functionality, including text posts, links and photography
Goals
- Reduce help center and sales workload and develop capacity for 24/7 customer service
- Allow users reputation-based peace of mind — on the go —without forcing them to log into the desktop-exclusive Employer Center to find out company updates
- Provide more opportunities for Glassdoor to communicate company updates, new employer account features and competitor updates through newsfeed format
- Make it easier and more seamless to post company updates such as event photos on the go, in order to encourage employers to continue expanding their employer brand