CLIENT TYPE: Nonprofit organization
ROLE: Lead designer
AGENCY: Media Cause
DURATION: 6 months
LAUNCHED: Spring 2016
BGCSF get a splashy new home
Designing a playful new look for an exceptional youth-serving nonprofit
While serving as Senior Designer at Media Cause, I was tasked with redesigning the official website of the Boys & Girls Clubs of San Francisco.
RESPONSIBILITIES
- redesigned the BGCSF website homepage and key template pages
- created new informational hierarchy within navigation menu and on more information-dense internal pages in anticipation of user needs
- optimize informational hierarchy to aid SEO
- compiled videos and copy for intro
- developed new typographic style guide
SITEMAP DRAFT
GOALS
- drive donations to the nonprofit through eye-catching CTAs
- make BGCSF news easier for BGCSF team to updates
- make it easier for parents to locate, learn more about and sign children up for clubs, summer camps and other programs
- communicate the BGCSF mission through eye-catching visuals
WIREFRAMES
Low fidelity
Medium fidelity
