MOD Exercise Card Deck

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AGENCY: Asterism Creative

CLIENT: Mobility on Demand

CLIENT TYPE: Commercial

PROJECT TYPE: Reference card deck for athletes

DURATION: 6 months, completed winter 2014

ROLE: Lead designer

Stretch exercise card deck for CrossFit athletes

Worked closely with a small startup to create the conceptual foundation and execute development of a product targeting the stretch-exercise needs of crossfit athletes.

Visit website/buy a deck!

Roles & responsibilities

  • Branding and logo development
  • Packaging design
  • Illustration

How it works

Using body-region-specific color coding alongside descriptions and illustrations, the 35-card deck provides users the opportunity to offset the cognitive load of having to remember various exercise routines.