AGENCY: Asterism Creative
CLIENT: Mobility on Demand
CLIENT TYPE: Commercial
PROJECT TYPE: Reference card deck for athletes
DURATION: 6 months, completed winter 2014
ROLE: Lead designer
Stretch exercise card deck for CrossFit athletes
Worked closely with a small startup to create the conceptual foundation and execute development of a product targeting the stretch-exercise needs of crossfit athletes.
Roles & responsibilities
- Branding and logo development
- Packaging design
- Illustration
How it works
Using body-region-specific color coding alongside descriptions and illustrations, the 35-card deck provides users the opportunity to offset the cognitive load of having to remember various exercise routines.
