Branding

Branding for a Stanford research group

Status: Live

Client: Stanford University

Agency: GoodFolk

Role: Creative director and designer (primary)

Team: 2 supporting designers

Digichina is a collaborative project between Stanford and Leiden universities. Given the rare opportunity to time the branding with the website time, I developed a Mondrian-inspired grid which framed the angular logo typeface.

San Francisco digital agency rebrand

Status: Live

Client: Media Cause

Role: Creative director and designer (primary)

Team: 1 supporting junior designer

Developed new logo, brand guide and remainder of visual and conceptual direction for comprehensive, agency-wide rebrand.

In driving the rebrand for the agency, I created a color palette, visual library and the logo mark. The logo’s unique heart/arrow element which was used to represent the intersection of cool intellect and warm compassion to help the world found in Media Cause’s staff, who market for nonprofits.

Branding for environmental nonprofit

Status: Not yet live

Client: The Portal Coalition

Role: Creative director and designer (primary)

Team: Solo

A San Francisco-based organization specializing in sustainability activism in the building sector needed a new visual identity, for which I create an original logo and color palette.

I did all of the design on this singlehandedly, from conceptualization to actualization.

Brand refresh for a Boulder digital agency

Status: Acquired

Client: Strength in Members

Role: Creative director and designer (primary)

Team: Solo

Led a rebrand for Strength in Members, a nonprofit-serving digital agency based out of Colorado.

In driving the rebrand for the agency, I created a color palette, homepage video for the logo mark. The logo mark sought to maintain recognizability from the original brand, while adding a level of sophistication that would resonate with larger, institutional clients.