CrossFit card deck logo, packaging and illustration
Alongside the illustration, packaging and layout of the 35-pack educational card deck for athletes, I also developed the Mobility on Demand Logo. The logo reflects the way the cards work: by singling out the upper-left corner, whose colors reflect the body region being stretched.
While serving as creative director at Strength in Members, I was tasked with creating a new logo for the agency. Aiming for something simple, bold and professional, we were able to complete the process start to finish in under two months.